As individuals, we feel a sense of satisfaction when our opinions are validated.
Since my last post, Harris Interactive released the results of its 2012 EquiTrend study, which measures and compares brand health. The organization with the largest drop in brand equity over the past year, and the second highest drop in the 23-year history of the poll, was Susan G. Komen for the Cure.
Komen usually receives high scores for quality, willingness to recommend, and trust. This year it fell to the bottom of the pack. Negative feelings rose by 350%.
The good news for Komen – the wounds do not appear to be fatal. A press release from Harris Interactive suggests, “indicators look good for a bounce-back if commitment to core mission is re-established.” Let’s hope Komen listens.